ICESCO Chair of AI and Data Analytics for Business in Collaboration with Machine Vision and Intelligent Systems Lab at NUST SEECS.

A 05 Day Hands-On Workshop on

Data-Driven Business Transformation: A Journey into Applied Data Science

February 12th-16th, 2024Venue: SEECS Seminar Hall

From 1700 – 2100 hrs

About The Workshop

Dive into a realm of innovation and strategic evolution with our "Data-Driven Business Transformation" workshop.

Under the Umbrella of ICESCO Chair of AI and Data Analytics for Business, over five intensive days from the 12th to the 16th of February 2024, we invite you to explore the dynamic fusion of data science and business intelligence. This isn't just another workshop; it's a hands-on experience that will revolutionize your understanding and application of data in the business landscape.

Discover the potential of data to drive impactful decisions, demystify complex algorithms, and gain proficiency in turning insights into strategic advantages. Practical labs in the evenings complement theoretical insights, ensuring that you not only grasp the concepts but also apply them in real-world scenarios.

Join us for a journey into the future where data is not just information; it's a powerful catalyst for business transformation. Are you ready to redefine your approach and elevate your business strategy? Let the transformation begin.

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Workshop 2024



Day 1: Introduction to Data Science for Business

  • Overview of Data Science and its role in business
  • Understanding key concepts: data, algorithms, and insights
  • Practical Lab: Hands-on exercises to reinforce key concepts (1900-2100)

Day 2: Data Acquisition and Cleaning for Business Intelligence

  • Strategies for collecting relevant business data
  • Importance of data cleaning and preprocessing in business intelligence
  • Practical Lab: Applied exercises on data cleaning techniques(1900-2100)

Day 3: Exploratory Data Analysis (EDA) for Business Insights

  • Techniques for uncovering patterns and trends in data
  • Applying EDA to make informed business decisions
  • Practical Lab: Hands-on exploration of real-world business datasets (1900-2100)

Day 4: Predictive Modeling for Business Forecasting

  • Introduction to machine learning for business applications
  • Building predictive models for sales, customer behavior, etc.
  • Practical Lab: Implementation of predictive models with real business scenarios (1900-2100)




Day 5: Implementing Data Science in Business Strategy

  • Integrating data science into business processes
  • Case studies on successful data-driven business transformations
  • Practical Lab: Applying data science to solve business challenges (Group projects) (1900-2100)

Expected Outcomes

Gain a comprehensive understanding of data-driven business transformation:


Participants will learn how to leverage data to identify opportunities, optimize processes, and make informed strategic decisions.

Demystify complex data science algorithms: 

Participants will be equipped with practical knowledge of essential data science algorithms and their application in business contexts.

Develop hands-on skills in data analysis and visualization: 

Participants will gain practical experience through interactive labs, learning how to analyze data, draw insights, and communicate findings effectively.

Translate data insights into actionable business strategies

Participants will learn how to transform data-driven insights into concrete action plans and measurable results.

Expand professional network and knowledge sharing:
Participants will connect with peers and industry experts, fostering collaboration and knowledge exchange within the data-driven business community.

Boost confidence and readiness to implement data-driven approaches in their professional settings

Participants will leave the workshop empowered to champion data-driven initiatives within their organizations.

Target Audiences

  • Recent graduates and career changers: Individuals seeking to enter the field of data science and gain practical skills for real-world application.
  • Data analysts and scientists: Individuals who want to deepen their understanding of applied data science and its application in a business context.
  • Entrepreneurs and startups: Individuals looking to utilize data-driven insights to gain a competitive edge and scale their businesses.
  • Consultants and advisors: Professionals who want to expand their expertise in advising clients on data-driven business strategies.
  • Business professionals: Executives, managers, and decision-makers who want to leverage data for strategic decision-making and business transformation.

Resource Persons

Prof Dr. Muhammad Moazam Fraz
Prof Dr. Muhammad Moazam Fraz

Director ICESCO Chair
Professor and HoD ( AI & Data Science Dept.)

Dr. Fahad Ahmed Satti
Dr. Fahad Ahmed Satti

Assistant Professor
Dept. of AI & Data Science


Naira Rahim
Ayesha Shehzadi

Register for 5-Day Hands-on Workshop

Come join us on this exciting journey where theory meets practice, and data becomes a powerful tool for driving business success!

For details, please contact.


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